‘Fireproof’ has strong debut in theaters

Associated Press – 9/29/2008 6:45:00 AM

“The latest movie produced by Sherwood Baptist Church of Albany, Georgia, has had a strong opening weekend.

Fireproof, starring Kirk Cameron as a firefighter who turns to God to save his marriage, premiered in fourth place with $6.5 million in ticket sales, according to studio estimates.

Media by Numbers adds that on a per-screen basis, Fireproof was second only to the weekend’s top film, Eagle Eye. That’s because Fireproof was shown in just 839 theaters nationwide, compared to thousands of theaters showing other movies.

Media by Numbers says “Fireproof had the year’s highest grossing opening weekend return of any film (except 3-D Hannah Montana) released on 1,000 screens or less.”

Fireproof’s box office was boosted by advance sales to churches that bought blocks of tickets. Last week, Regal Entertainment Group’s website listed Fireproof at #1 on its “Fandango 5 Week’s Hottest Tickets” list.”

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